Whind

Multi-platform content for a luxury skincare brand

Client

Whind

Project

Content creation for release of new product lines

Location

Islington Studio, London

Industry

B2C
Beauty | Fragrance
Skincare | Body care
Retail & Consumer Products

Services Provided

Content Creation and Creative
Photography
Film & Video
End-to-end Production
• Pre Production
• Model Sourcing & Casting
• Set Design & Build
• Fashion Styling
• Prop Styling
• Hair & Make-up
• Post Production
• Photography Retouching
• Film Editing
• Film Grading

Deliverables

In-Store Advertising content
Packaging content
Campaign Films
Campaign Photography
Product Photography
Social Content
e-commerce content
Website Banners

Background

Whind is a quintessential Moroccan beauty and skincare brand. A unique collection of intoxicating fine fragrances, science-powered skincare and indulgent body care. They embrace Arab beauty rituals with a contemporary twist.

Brief

To update and elevate existing content to a new level. The content needed to convey the elegance and sophistication of Morocco, transporting their customers to golden moments in sun kissed climes. Hinting at a lifestyle that moves past the ordinary, providing a transformative experience for the skin and senses.

Whind required multi-platform content - film, video and photography over advertising, e-commerce, and social media platforms. As well as images for packaging and POS content for in-store ads.

Themes

The ethereal glow of the Golden Hour was an integral theme we were required to convey throughout all the content we produced.

Goals

To ensure a cohesive visual style across all content assets that emulates the warm, golden hues of the natural Moroccan sunlight reflecting the brands core messaging.

Our solution needed to be consistent over every single asset ensuring we transport the viewer to a sun-drenched Moroccan setting.

Showcasing the brand's diverse range of skincare, body care, and fragrance products in a way that evokes a sense of indulgence, transformation, and elevated sensory experience, leveraging our expertise in content creation, lighting and set design.

To deliver a bank of exceptional content which would last Whind for the next 12 months. Within this content bank - a suite of social media content, including both video and photography, that engages the target audience and drives brand awareness and product interest.

Challenge

When Whind approached us to update and elevate their content, it was in the middle of winter. So we had to come up with a studio based solution - to create a little Morocco within our Islington studio.

Campaign Film

Click play to watch the full

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Whind beauty product advertisement featuring a model

Tan model promoting Whind beauty product

Whind beauty product commercial featuring a model.

Outcome

Pentonville Studios created a signature style for Whind - a full set of elevated content which resulted in a cohesive and visually striking brand presence that transports the viewer to a sun-drenched Moroccan setting.

This aesthetic was consistent over every single asset ensuring a strong, unique and recognisable brand identity that evokes the sensory hallmarks of beauty, skincare, fragrance and elegance

The Campaign Film offers a visually captivating and engaging perspective of the Whind brand and its products, skilfully conveying the desired golden Moroccan aesthetic.

The high-quality campaign photography and product photography, combined with the expertly crafted social content, e-commerce assets, packaging content and in-store advertising materials, creates an immersive and engaging brand experience across all customer touchpoints.

An experience for the skin and senses. Memorable, unique, simple, inspiring, credible, timeless. Introducing Whind as a distinguished brand for a discerning lifestyle.

These upgrades; the consistent visual language and the attention to detail strengthen Whind's brand recognition to leave a lasting impression on their target audience. An aspiration to buy into of luxurious proportions.

Unmatched consistency and quality across multiple platforms

The difference is in the detail.

At Pentonville Studios, we ensure constancy and the highest quality across all platforms with our in-house team of expert artists who collaborate seamlessly on every project. Unlike working with multiple freelancer teams, our cohesive approach eliminates inconsistencies, reduces communication gaps, and accelerates project timelines.

This unified strategy not only guarantees superior results but also saved Whind time and money by avoiding the inefficiencies and unpredictable costs often associated with coordinating multiple freelancers.

Long Term Value

The visually striking imagery and immersive brand storytelling will not only capture the attention of potential customers but also foster a deeper understanding and appreciation for Whind's unique product offerings and brand philosophy. This will cultivate emotional connection and will translate into increased brand loyalty, repeat purchases, and valuable word-of-mouth referrals, securing Whind's position as a trusted and desirable brand.

The modular and adaptable nature of the content assets will allow Whind to efficiently respond to evolving market trends and customer preferences.

Packaging content