Hera London
Multi-platform content for a unisex clothing brand
Client
Hera London
Project
Ongoing, biannual content creation for seasonal SS | AW release of new product lines.
Location
Islington Studio, London
Industry
B2C
Fashion
Retail & Consumer Products
Services Provided
Content Creation and Creative
Photography
Film & Video
End-to-end Production
• Pre Production
• Model Sourcing & Casting
• Fashion Styling
• Hair & Make-up
• Post Production
• Photography Retouching
• Film Editing
• Film Grading
Deliverables
Campaign Film
Campaign Photography
Product Photography
Social Content
e-commerce content
Website Banners
Background
Hera London was founded in 2015 to create a new denim product for men that previously was unavailable; the spray-on skinny jean. Hera launched the Signature Spray On Jean as its debut product, and quickly began to gain notoriety among taste-makers and celebrities alike.
High-profile celebrities such as Lewis Hamilton, Hailey Bieber and Brooklyn Beckham embraced the signature HERA look. Today, HERA is a bold, honest, and modern global brand, renowned for its iconic silhouettes and boundary-pushing styles.
Initial Brief
In 2015, Hera was a brand with a vision but no content. With only a dream to fuel their ambitions, they commissioned us to create the visual foundation for their product launch.
We were tasked with photographing their initial launch campaign, capturing all their e-commerce content and producing social media assets.
Our brief was to bring Hera's vision to life through compelling campaign photography that resonated with their target audience and laid the groundwork for their brand's identity across all digital platforms.
Ongoing Brief
Since the outset, Pentonville Studios has been at the forefront of bringing Hera London’s vision to life. What started as a young man's dream has transformed into a multi-million pound global brand, thanks in no small part to the powerful content we've created together.
As Hera continues to grow and evolve, we are proud to remain their trusted partner in crafting visually stunning and impactful content.
Each season, we will continue to shoot all of Hera’s content, including campaign films, campaign photography, e-commerce on-model + product, website banners and social media assets.
Our goal is to consistently elevate the brand, ensuring every piece of content reflects Hera’s bold, modern identity and resonates with their global audience.
By maintaining a cohesive and dynamic visual narrative, we will help Hera London continue its journey as a leading force in the fashion industry.
Click play to watch the full
Campaign Film
Outcome
The content produced by Pentonville Studios was nothing short of transformative, serving as the driving force behind the brand's remarkable growth.
Our powerful campaign films, striking campaign photography, e-commerce visuals, and dynamic social media assets not only captured Hera’s bold, modern identity but also resonated deeply with their target audience.
This consistent and impactful content was instrumental in elevating Hera from a fledgling idea to a globally recognised powerhouse. By effectively communicating the brand’s essence and connecting with consumers on an emotional level, Pentonville Studios' creative efforts enabled Hera London to expand its reach, build strong brand recognition, and ultimately grow into the multi-million pound company it is today.
e-commerce product content
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